Here are some basic rules to prevent email messages from going to the recipients SPAM or Junk Folder.
Do the following:
1. Ask your recipients to add YOUR EMAIL to their WHITELIST or to Opt In. You can do this in the store, over the phone, or by adding a Whitelist Message to the footer of your emails. NCR Customer Connect requires a Whitelist Message on Campaigns/Step 3 Edit Settings.
2. Include a Plain Text version of your email message. Some spam filters will mark your email as spam if a plain text version isn't included.
Do Not do the following:
3. From field - leave it empty or use a generic email address (ex: yahoo.com, gmail.com).
4. Subject Line:
- leave subject text empty
- write in ALL CAPS
- start subject with Hello, Free, GUARANTEED, Buy or Buying, with a dollar sign or amount
- use G.a.p.p.y. t.e.x.t, lots of spaces or underscores, spam, viagra, sex, etc
5. Body of email:
- more than 70% of the email is blank lines
- contains viagra, sex, prescriptions, information about body parts, impotence, any kind of porn
- includes excessive punctuation ????, !!!!
- includes excessive use of "click here"
- font size of message is huge
- font and background color are the same, appearing as invisible text
- includes bright red or green font
- includes one big image with little or no text
- writing in ALL CAPS
- created with poorly coded HTML
- created using MS Word or FrontPage to create your HTML code
After following these basic rules, you can also use the SPAM Score on Campaigns/Step 7 Test Email to test your email message before sending it to recipients.