Expand your ability to target your email list. Additional options have been added to Step 8 to give you a single, consolidated place to manage how often an email is sent to a recipient within a segment.
The three options available on Campaigns/Step 8 are:
- Every time (when eligible)
- Only once
- No more often than once every __ days
Note: Once an option has been selected and the email has been sent, the option cannot be changed in future submissions of the email. If you'd like to send the same email with a different option you must copy the email content/template and create a new email for the other option(s).
Every Time
This is the default option and is most used. It means the email is sent to recipients who are eligible, those who fall within the segment criteria selected on Step 4. This option does not restrict the number of times the email is sent to a recipient. As long as the recipient is eligible the email is sent to them.
Only Once
This option allows you to restrict the number of times a recipient receives the email. There are times when you may not want to send an email to the same recipient/contact twice. Selecting this option allows you to send an email to the same segment over and over; only new contacts added to the segment will receive the email. The email will not get delivered to recipients who received it in the past.
Some examples of when TO USE the only once option:
- a large coupon/discount that you only want recipients to have the opportunity to use once
- a free product/service that you only want recipients to have the opportunity to use once
- Any emails scheduled to send EVERY DAY which also uses a segment that spans multiples days
For example, the 'New Customers' segment is 'Days Since First Purchase <=3'. If the email using this segment is on a recurring schedule and is sent every day of the week and you do not select 'Only once', then your customers may receive 3 emails from you (one for each day after making their first purchase) because they still meet the criteria of <=3. This may annoy customers and cause them to unsubscribe or mark the email as spam. Selecting the 'Only once' option will prevent this from happening.
Some examples of when NOT to use the only once option:
- Recurring "Birthday" emails - choosing this option would stop your customers from receiving a birthday email the following year.
No More Often Than Once Every __ Days
This option allows you to restrict the number of times a recipient receives the email. There are times when you may want to resend an email to the same recipient/contact twice, but not within a specific time frame. Selecting this option allows you to specify the time frame so you can send the email to the same segment over and over.
- New recipients in the segment will receive the email when they first meet the criteria selected on Step 4.
- Existing recipients, who continue to meet the selected criteria on Step 4, will receive the email no more often than once every __ days. This allows you to send multiple emails to the recipient but not bombard them every day while they continue to meet the segment criteria.