August Spot Light

This month’s food spot light goes to Wild Calling. This Colorado based, family run company offers all life stage dry dog food and canned food for both dogs and cats. Wild Calling focuses on providing unique, 100% grain-free flavors for your pet to explore. The company took their time converging dietary science and natural food found in the wild to form the recipe that is found in all of their foods today. All flavors of Wild Calling include Omega 3 and 6 fatty acids, fruits, vegetables, vitamins C and E, along with probiotics and prebiotics. They also offer single sourced proteins along with intriguing blends. The single sourced proteins have a crude protein of 25% and the blends are 32%. Wild Calling is a unique and high-quality food that is exceptional to add to your pet’s diet. Check it out!

From Wild Calling:  "It all started when Tim Petersen got fed up with ordinary, filler-filled pet food and, along with his two sons, Jeremy and Trevar, decided to manufacture their own.

Taking their cue from the wild west, Wild Calling set out to create a line of pet food that’s real, honest and true. Now compared to a fancy Fortune 500 Company in New York City, maybe their ‘Real. Honest. True.’ strategy doesn’t seem like much. But they’re a small family-owned, family-run company, so Wild Calling doesn’t much care what New York thinks.

In fact, Wild Calling does many things differently than most pet food companies. For instance, they don’t put a picture of a dog or a cat on their packages. Instead, they illustrate their key ingredients: wild elk, salmon, bison, trout, duck, venison, lamb, turkey & much more.

Wild Calling’s packaging may be the most artistic in the industry, but, according to Executive Vice President Jeremy Petersen, the real art is inside the package. A convergence of dietary science and natural food found in the wild is the concept Jeremy developed to describe what makes Wild Calling unique.

There’s a savagely high proportion of meat in every can or bag––100% grain and gluten free. Lentils, sweet potato and tapioca provide pets with balanced, consistent energy. Natural seaweed meal (prebiotic) combined with a strain of Bacillus subtilus (probiotic) helps support a healthy gastrointestinal tract. The dried vegetable and fruit blend, along with Vitamins C and E, help immune health. And Omega 3 and 6 fatty acids help support healthy skin and a shiny coat.

Instead of a meaningless corporate Strategy, Wild Calling has five things the company truly believes in:

1. Wildly Different. The wildest food out there and a wildly different corporate attitude.

2. Remarkable Story. Create lots of Talk Value around the packaging, products and

philosophy.

3. The Family Plan. We’re family owned so we just went for it. Made in USA, NO China.

4. Personal is Powerful. It’s food pet-lovers can feel good about feeding their pets.

5. Real Good Food. Wild Calling is the Art of Nutrition. It’s balanced, optimal nutrition for your pet.

To the Petersens, pet food is personal. In fact, if anything, it actually costs more to make Wild Calling the way they make it. The real goal, of course, is not so much to improve the company’s bottom line as it is to help dogs and cats be healthier and live longer, better lives.

But even the Petsersens were surprised when they introduced their new Wild Calling canned dog food. They didn’t expect re-orders so fast. They didn’t expect distributors and consumers to be calling them. But that’s what happened. It was like a stampede. With the overnight success of their canned line came a demand for bags of kibble, so they got right to work on that, too.

Maybe Wild Calling hit a nerve. Maybe Wild Calling has found a niche in the industry.   Maybe Wild Calling is the wildest dog food out there."