🐾 End of the Leash Newsletter for February 2019
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Mark your Calendar and Shop RAW!! Save 20% on These Selected Customer Favorites!! 



Every 2nd Friday:   OC RAW

Every 3rd Friday:    STELLA & CHEWY'S

Every 4th Friday:    INSTINCT

5th Fridays:            SMALL BATCH

           (if applicable)               

Attention Orijen and Acana Customers 

Based on the public announcement from Champion Pet Food that they are now selling online and in a big box store, we have decided to discontinue Acana and Orijen in our stores. We were not notified of this change and in light of their talks with Nestle, we are not feeling confident that we will be notified of further changes to ownership or ingredients.

The safety of your pets is our FIRST priority.  If we aren't completely comfortable feeding it to our pets, we won't recommend you feed it to yours.  Please talk with a staff member. We can help guide you to the best option for your pet, and help you transition to a new food.


All Orijen and Acana

In-Stock Food

(Including Treats)

20% OFF!!

Sale valid February 1-28, 2019

BORN FREE Flavor of the Month
Cutter's Creek!
with Salmon and Trout

"This grain-free recipe is formulated with Salmon and Trout to give your adult dog that “born free” experience."

$3.00 Off 12 lb Bag!!
$4.00 Off 26 lb Bag!!

"Every dog has a bit of wolf inside. Honor that right with our high-quality, select, multiple protein recipes, free from the bounds of grain."

Sale valid February 1-28, 2019

Our Born Free Rep will be in our Mukwonago Store to talk about Born Free Foods and share samples for your pets on February 16th from 10-2 and in our Pewaukee Store on February 17th from 11-3!

Introducing Jon and BJ!

Jon and BJ are new employees at our Mukwonago store!

They both love dogs and love helping people. Jon and BJ attended Lakeland School in Elkhorn where they learned a lot of life and job skills. Jon lives in Elkhorn and enjoys going to movies with friends! BJ lives in Walworth and likes to spend time with his service dog Poppa!

Both of these young men are excited to work here and see all the customers and their pets! Stop on in and say hi to Jon and BJ on Thursdays between 1:30 and 3:30!

February is Pet Dental Health Month!
Taking care of your dog’s teeth is a huge part in ensuring overall good health
From Modern Dog Magazine

Scary stat: 80% of dogs have some form of periodontal disease by the age of three

Did you know periodontal disease is the most common clinical condition even though it's completely preventable? Taking care of your dog’s teeth is a huge part in ensuring overall good health. Dental disease can not only damage your dog’s teeth and gums, but his internal organs as well.

Think everything looks ok? Most dental disease occurs below the gum line where you can’t see it. Bacteria that you can't see can damage the tissues connecting the teeth and jaw. Brushing your dog’s teeth is the single most important thing you can do between professional cleanings.

Bad breath is just one of the signs of underlying dental disease.
ALL of the following are warning signs of possible dental disease in dogs*
• Redness of the gums
• Bad breath
• Loose teeth
• Discolored teeth
• Broken teeth
• Tenderness around the mouth and/or teeth
• Drooling or dropping food
• Bleeding from the mouth
• Loss of appetite/poor appetite
• Weight loss

*souce: AVMA

Try These Customer Favorites for Keeping Your Pet's Teeth Clean!
Tropiclean Oral Care Gel
for Dogs
"Oral care is about more than making your pets’ smiles sparkle—it’s an important component of their overall health. In fact, 80% of dogs begin to show signs of oral disease by age 3. Our Fresh Breath Clean Teeth Oral Care Gel has a unique blend of powerful, natural ingredients that removes and defends against plaque and tartar, providing fresh breath for friendlier smooches. Clean teeth, fresh breath, no brushing!"
Sentry Petrodex Toothpaste
"Your dog will think this tasty paste is a treat. You'll know you're helping keep his teeth and gums healthy! SENTRY Petrodex Advanced Dental Care Enzymatic Toothpaste is formulated specifically for pets.  With patented enzymes, this non-foaming formula works hard but does not require rinsing. With regular use, it helps control plaque and fights bad breath. Best of all, it comes in a delicious poultry flavor that dogs love!"
Ark Naturals
Brushless Toothpaste
$1 OFF Minis!!
$2 OFF Small, Medium and Large!!
Sale valid February 1-28, 2019



"Ark Naturals’ patented ridge-shaped outside with toothpaste center ends brushing, and makes at-home dental care effortless! From the very first chew your pet will be on his way to fresher breath and a healthier smile. Good For Dogs and Cat."

Are you seeing our Newsletter in its entirety?  Because of its length, it may be clipped in your email. Be sure to scroll to the end and click for more so you don't miss out on any of our fantastic specials or super-insightful articles!

Primitive Natural Dog Food
$6 OFF 28 lb Bag!!
Sale valid February 1-28, 2019
"Earthborn Holistic® Primitive Natural™ provides the taste your dog loves and the nutrition he needs for physical well-being and good health. Primitive Natural™ offers a grain and gluten-free, protein-rich diet of turkey meal, chicken meal and whitefish meal, satisfying your dog's instinctual craving for animal nutrition."

Vital Essentials
Freeze-Dried Pig Ears
$0.50 OFF Each Ear!!
Sale valid February 1-28, 2019
"Freeze-dried snacks support oral health and clean teeth; Nutritious between meal snack; Single sourced proteins; USA sourced, made and packaged; Gluten Free, Grain Free, Guilt Free®"

How Dogs Can Help with Depression

By Greer Grenley | Feb. 02, 2018
Depression is a widespread issue in the U.S. affecting about 40 million adults. Fortunately, there are many ways to feel better. Talking to a licensed psychiatrist can make a huge difference and there are so many effective medications out there. Exercise and healthy eating can help too, as can opening up to and spending more time with family members, close friends and pets. In fact: Did you know that dogs can play an integral part in your emotional well-being?
Dogs can contribute to your happiness. Studies show that dogs reduce stress, anxiety and depression, ease loneliness, encourage exercise and improve your all-around health. For example, people with dogs have lower blood pressure and are less likely to develop heart disease—just playing with dogs has been shown to elevate oxytocin and dopamine, creating positive feelings and bonding for both the person and their pet.

For someone living with depression, there is so much to gain from having a dog. Here are just a few of the many benefits.


Pets help you lead a healthy lifestyle. Dogs need exercise, which means you’ll be exercising right along with them! Exercise increases endorphins, which fight depression. Because dogs need consistency, you’ll learn how to make exercise a daily routine instead of a once-in-a-while activity. Research has shown that consistency in one’s schedule can help reduce stress levels and lead to better sleep patterns and overall health.


Dogs give you a reason to talk to new people while on walks or at the dog park, which can alleviate the loneliness you might feel in a depressive episode. Socialization with others, especially face-to-face, has been shown to ease symptoms of depression. This is especially true for people aged 50 years or older.  

Having a companion can also prevent depression from worsening, especially therapy and service dogs who are constantly in tune to your needs. Caring for an animal gives you purpose, makes you feel wanted and helps take focus away from your depression.


Dogs can be a lot to handle, but research shows that responsibility helps your mental health. Some psychologists say that you build self-esteem by taking ownership and applying skills to a specific task. Taking care of a dog offers reassurance that you can care for another creature and for yourself.

If you love dogs but can’t commit to or afford one, try dog-sitting! Sites and apps like Rover.com allow you to do everything from short walks and check-ins to daycare and dog boarding. It’s worth a try. Because not only can dogs make you feel better, but the responsibilities entailed in the human-canine relationship can provide important structural and social benefits that lessen the burden of depression.

Dogs bring happiness into your life, and depression is often no match for the unconditional love they provide.

The Bear & The Rat
Frozen Goat Milk Yogurt
$1 OFF 4-Cup Box!!
Sale valid February 1-28, 2019
"Every cup of our Frozen Goat Milk yogurt is filled with the finest ingredients like grass fed goat milk, turmeric, ginger, cinnamon and 1 full serving of Optagest ® and is always free of all the nasty stuff. Available in two tail wagging flavors, Goat Milk and Goat Milk with Coconut."

Stella & Chewy's
Freeze-Dried Dinner Patties
$5 OFF 14 oz Bag!!
Sale valid February 1-28, 2019
"Dogs are carnivores and we believe they deserve to thrive on real, minimally processed food - the way nature intended. Our freeze-dried raw dinner patties are the perfect and most convenient way to feed the power of raw!"

GF Pork & Peas and Pork & Applesauce 
All Sizes Dog Food 
$3 OFF!!
Shredded Pork Dog Food
12 Ounce Can
$1 OFF!!
Surf & Turf
5 and 15 lb Cat Food!!
$3 OFF!!
Sale valid February 1-28, 2019

Feline Vantage Cat Food
$5 OFF 14 lb Bag!!
Sale valid February 1-28, 2019
"Earthborn Holistic® Feline Vantage™ nourishes your cat or kitten by supporting overall health and physical well-being. Quality grains, wholesome vegetables and fruits, anitoxidant-rich nutrients and balanced fatty acids help build a proper foundation for your cat. With Feline Vantage™, you can be sure your cat will be getting the nutrition he needs to live a long and happy life."

Nature's Logic
Bone Broth
Chicken, Beef, Turkey or Pork
$3 OFF 6 oz Canister!!
$6 OFF 12 oz Canister!!
$10 OFF 2 lb Canister!!
In stock items only, February 1-28, 2019
"Nature’s Logic® Bone Broth Powders are a delicious way to add flavor and moisture to your dog or cat’s diet. Containing natural trace minerals and other nutrients, our Bone Broth Powders add nourishment that supports your pet’s entire body. Our 100% all-natural Bone Broth Powders contain no gluten or synthetic ingredients. We highly recommend adding hydrated Bone Broth Powder to all of our dry foods."

Nature's Logic

Peanut Butter Canine Treat
Great for Kongs and other fillable toys on those cold, snowy days!
$2 OFF 12 oz Jar!!

Sale valid February 1-28, 2019

"Nature’s Logic® Peanut Butter Canine Treat is simply made with whole food ingredients; nothing else. Treat your furry friend to a tasty peanut butter spread with nutritious chia seeds and coconut oil. There are no artificial flavors or preservatives, and like all Nature’s Logic products, it contains no synthetic ingredients."

Bare Bites
Dog Treats
$1 OFF Any Variety!
Bare Bites, Yam Jams, Brew Yahs
& Bare Breasts
In-stock items only. February 1-28, 2019

"Sometimes it’s best to keep things simple. Bare Bites are made with only one ingredient – 100% all natural beef liver. Thin treats with a nice snap make Bare Bites perfect for an everyday reward, training treat, and ideal “ring bait” (for our fancy show dog friends).

Many people ask, “What do you put in your liver?” and our answer shocks them. The only thing we add to our liver is a little bit of love!

No chemicals, no additives, no preservatives… just liver… plain and simple… and it works! Go ahead – try it – and tell us you don’t agree… we triple dog dare you."

Scout & Zoe
Dog Treats
$1 OFF Any Variety!!
In-stock items only. February 1-28, 2019


"Sweet potatoes and chicken jerky were our first treats. Now we have an extensive offering of treats crafted from premium raw ingredients for all of our edible treats. Every single item is USA sourced and produced in a USDA inspected facility.

These treats are so safe, I eat them. Safe for me, safe for my pooches. Safe for my fur kids; very safe for your precious fur babies!" ~ Cindy Dunston Quirk, Owner

Wild Sea Catch Cat Food
$3 OFF 5 lb Bag!!
$5 OFF 14 lb Bag!!
Sale valid February 1-28, 2019
"Earthborn Holistic® Wild Sea Catch™ is made without grain or gluten, making it a perfect grain-free althernative diet. With tasty, highly digestible proteins like salmon meal and herring meal, your cat is sure to enjoy the natural aroma and fishy flavor. Along with protein, Wild Sea Catch™ offers overall health benefits from balanced levels of calcium and phosphorus, essential antioxidants like Vitamin E and Vitamin C and wholesome, nutrient-rich vegetables and fruits."

Tiki Dog & Tiki Cat
Canned Food
Buy 6 Cans,
Get One FREE Bag!!
Sale valid February 1-28, 2019
"Why feed Tiki Pets? Real, natural ingredients. What does “real” mean? It means shredded chicken, flaked fish, whole peas and diced carrots. It’s identifiable ingredients that look like they belong in your bowl, not theirs. Thoughtful recipes, real benefits. You know that real, natural ingredients are healthier for pets. But, did you know that each of Tiki Pets™’ real, natural ingredients is chosen for a nutritional purpose? These carefully selected ingredients bring real benefits to pets, adding up to long, healthy lives. More flavor = more nutrients. Boring has no place in their bowls. That’s why Tiki Pets™ offers a wide variety of amazing flavors and textures. All products can be served alone or combined, so mix it up! This not only excites your pet, but also exposes them to different ingredients with different nutritional benefits."

At PUNK-N-PYE’S Best Friends Treats, we take pride in our 100% natural, gourmet treats for your pup! Made with Love, and baked from scratch, we use only the finest, all-natural and human-grade ingredients.

"When you treat your dog to PUNK-N-PYE’S all-natural dog cookies, you can feel confident that you are contributing to their health and well-being, as well as treating them to yummy goodness that will make their taste buds happy…and get their tongues and tails waggin’.  Our commitment is to provide you and your pup with high quality, all-natural, healthy and delicious dog treats.

All of our treats are wheat-free, corn-free, gluten-free, soy-free and contain no preservatives and nothing artificial.

We only put ingredients into our all-natural dog treats that we would eat ourselves; like real white meat chicken breast, real bacon and salmon, 100% pure pumpkin and all-natural peanut butter; fresh fruits and vegetables like sweet potatoes, carrots, broccoli, blueberries and red-delicious apples; and premium flours including organic brown rice flour, organic oat flour and garbanzo bean flour."

Punk-n-Pye's Treats February Special

Buy One, Get One FREE!!

Any Variety!!

In-stock items only. February 1-28, 2019

Did you know? ....
You can enter #EOTLSale to search for all of our sale items that we have posted on Facebook. Take a peek so you don't miss out!

Come Meet Some Adoptables
from Lakeland Animal Shelter!
(Click on Image to Learn about Lakeland Animal Shelter)
Lakeland Animal Shelter will be here on February 9th!  As always, they will have lovable adoptables with them.  Stop in to learn more about these and other animals from Lakeland that are waiting for safe and loving forever homes!
REMINDER - Any donations to Lakeland Animal Shelter are greatly appreciated and can be dropped off at our Mukwonago location. No donation is too small!

Stop in for a PAWDICURE!!  
Only $10 per Pet!
Mukwonago Nail Clinic with Jamie will be Saturdays, February 2nd and February 16th.
Kate, our Pewaukee Groomer, left last October. Therefore, Pewaukee Nail Clinic will be temporarily unavailable. We apologize for the inconvenience and appreciate your patience while we search for the perfect Groomer to take Kate's place. In the meantime, feel free to visit Jamie, our Mukwonago Groomer, with two nail clinics every month!
Upcoming March clinics!
Mukwonago Nail clinic with Jamie will be Saturdays, March 2nd and March 16th.

Our Venture Rep will be in our Mukwonago Store on February 16nd from 10 - 2 pm to talk about Venture Pet Food and to share samples for your pet to try!   

"Exceptional dog food made from exceptional ingredients in our kitchens in the USA. With the health and safety of your pet in mind, we only choose sources we can trust. We travel the world looking for the best ingredients to make the best food."

"Limited ingredient diets with everything you want, nothing you don’t. Unique protein sources. Squid, rabbit, duck, pollock, pork and turkey are paired with pumpkin, squash or chickpeas for your dog’s unique taste and dietary needs. Antioxidant-rich formulas provide rich sources of key nutrients and fiber to help aid digestion and support healthy skin and coat."

Super Snouts Demo
February 23rd from 10 am - 2 pm, Come and learn more about Super Snouts and their great line of products like Joint Power, Super Shrooms, GI Balance and Urinary Berry!

Are you following us on Instagram?

Animal Communicator Carolee Biddle of Animal Connections will be back in our Mukwonago store on February 23rd.

The cost is $55 for a 20-minute session.To schedule your appointment, please call us at 262-363-3338. 

Curious about animal communication? Want to learn more?  Visit Carolee's website awww.animal-connections.com for insight on this intimate, effective tool you can use to bond with your animal companion and communicate with them in a whole new way!  You can also visit her Facebook page.

"Animals are more than just our companions. They can be our teachers. We should always show them gratitude and respect. And if we can learn to live as they do—from the heart—the world can experience true peace and serenity."  www.animal-connections.com




We send our e-newsletter out once a month and we’d love your feedback!

Let us know what you like about this letter and if there is anything else you’d like to see us include.

Send your feedback to waggingtails@wi.rr.com

Please feel free to pass this newsletter on to any of your animal loving friends & family.

We update our Blog site every Wednesday each week at www.endoftheleashblog.com.


***(Did you know we have an events calendar on the blog site? Click on the Store Events link at the top of the page. Events are updated monthly, and sometimes farther in advance when possible. Of course you can always visit our Facebook page for event information as well.)***

Visit us at either of our store locations...

End of the Leash - Mukwonago, 325 Bay View Road, Mukwonago  262-363-3338

End of the Leash - Pewaukee, 115 W. Wisconsin Ave, Pewaukee  262-696-6052

or visit our website at www.endoftheleash.com


Your Pack at End of the Leash,


Susie and Joe - Al, Anna, Azia, Dawn, Haleigh, Jacki, Jane, Jessica, Julia, Katie, Kim, Leila, Lindsey, Lisa, Lori, Madison, Mica, Noah, Patrick, Patti, Robyn, Sue & Timmy

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End of the Leash 325 Bay View Road Mukwonago WI 53149
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