Including Coupons in Your E-Mail Marketing Can Significantly Increase Sales

When thinking about content to include in your e-mail marketing initiatives, don’t forget coupons. Coupons have a great ROI and are an easy tool that will drive more people and more business into your store. Sending coupons via email really can have a significant impact on your bottom line. Whether consumers can purchase products from you online or not, it is still a good marketing decision to incorporate discounts into your campaigns. Here are some facts and statistics on using coupons to build loyalty and grow your business:

• One-third of shoppers say that they generally use coupons, especially when shopping online.
• More than half of consumers who used an online coupon or coupon code said that if they had not received the discount, they would not have made a purchase.
• Shoppers who use coupons on average tend to spend more, lending to coupons’ great ROI.
• By promoting coupons and discounts in your e-mail subject lines, there is a better chance that your messages will be open and that action will be taken on the part of your leads. (Refer to: How to Build Creative and Appealing Subject Lines)
• E-mail coupons can increase customer loyalty. Many consumers say that they are more likely to purchase from a retailer repeatedly when coupons are involved.
• Coupons are convenient and useful for consumers. Especially in today’s economic environment, people are using coupons more than ever and don’t mind the little effort it takes to print them, if necessary.