NCR Customer Connect can help you increase your customer loyalty and manage your rewards programs. Here are a few creative ideas:
• Recruit loyalty program members
• Monthly point balance statements
• Rewards earned notifications
Recruit loyalty program members
Send emails to non-loyalty members explaining the benefits of joining your program.
Campaigns/Step 1:
- You can decide whether to combine all of your loyalty program emails into a single campaign, or create a new campaign.
Campaigns/Step 2:
- Create a new email.
- Create a compelling subject like: Earn rewards with us. Join our favorite customer program.
Campaigns/Step 3:
Campaigns/Step 4:
Create a new segment using the following rule:
Campaigns/Step 5 and 6:
- Create a message that explains the advantages of your program and give instructions on how to join. Make it as easy as possible. Consider inviting email recipients to reply to your email with the information that you need to create a membership for them. Make sure you have an email address that you actively monitor on Campaigns/Step 3 in the Reply-to Email field.
- Since this is a set & forget campaign, make sure to include information that will remain relevant over time.
Campaigns/Step 7:
Campaigns/Step 8:
- Select Send Later and turn on Enable Recurrence. You can choose to send this email on any frequency: weekly, monthly, etc.
- Decide whether you want the campaign to end automatically or have No end date.
- Select how often this email should be sent to each recipient. Choose No More Often Than Once Every _ Days, to restrict the number of times a recipient receives this email. Click here for more information about this setting.
- Don’t forget to click the SCHEDULE button.
Monthly point balance statements
Sending a monthly email to your loyalty members will encourage them to shop more frequently. Send them their points earned or point balance and encourage them to add points to reach the next reward level. You can even have different emails for each of your loyalty programs.
Campaigns/Step 1:
- You can decide whether to combine all of your loyalty program emails into a single campaign, or create a new campaign.
Campaigns/Step 2:
- Create a new email.
- Create a compelling subject like: Your points are adding up. Earn more today.
Campaigns/Step 3:
Campaigns/Step 4:
Create a new segment using the following rules:
- AND Loyalty Member Is YES
- AND Loyalty Program Is <enter the name of your program>
Campaigns/Step 5 & 6:
- Create a message that displays the points earned or point balance by inserting the variable Loyalty Points Earned or Loyalty Points Balance in your email content using the Insert Variable dropdown. You might want to display the reward levels and rewards earned at each level to entice the customer to shop.
- Since this is a set & forget campaign, make sure to include information that will remain relevant over time.
Campaigns/Step 7:
Campaigns/Step 8:
- Select Send Later and turn on Enable Recurrence. Send this email monthly. Select which day of the month you want to send.
- Decide whether you want the campaign to end automatically or have No end date.
- Select how often this email should be sent to each recipient. Choose No More Often Than Once Every _ Days, to restrict the number of times a recipient receives this email. Click here for more information about this setting.
- Don’t forget to click the SCHEDULE button.
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Rewards earned notifications
A set & forget campaign can be a good method to notify your loyal customers that they have reached a reward level and encourage them to come in and redeem their points. We recommend creating an email for each reward level and sending it to a recipient no more often than once every __ days, this will handle a scenario like this:
- Check points every day.
- On January 5, 2011 Sally Shopper reaches point reward level 1 since the last time we checked. She has 512 points. Send Sally the reward level 500 email.
- On March 20, 2011 Sally Shopper reaches point reward level 2 since the last time we checked. She has 1056 points. Send Sally the reward level 1000 email.
IMPORTANT: If you choose to try to deliver actual rewards via email please consider the following issues carefully:
- If you don’t have a valid email address for a recipient, they will never receive the email reward. Even if you do have a valid email address, there is still a chance the reward may not be delivered. Email boxes can be temporarily disabled by the Internet Service Provider (ISP) at any time, preventing receipt of the email. ISPs discard between 10 – 30% of all email that they process. ISPs may even indicate that they DID accept the email, but then decide NOT to deliver it to the inbox. Train your employees to be prepared to handle the scenarios where the reward cannot be delivered via email, or the email was never received.
- High value rewards go viral on the internet very quickly. When you offer the reward, be sure to specify that “proof of identity” is required to redeem and make sure that your cashiers know to verify the member before accepting the reward. For more on this topic check out: Protect your Business! - Coupons, Discounts & Rewards via email
Campaigns/Step 1:
- You can decide whether to combine all of your loyalty program emails into a single campaign, or create a new campaign.
Campaigns/Step 2:
- Create a new email for a reward level (Example: 500 points, 1000 points, etc )
- Create a compelling subject like: Congratulations. You have earned a new reward.
Campaigns/Step 3:
Campaigns/Step 4:
Create a new segment using either Loyalty Points Earned or Loyalty Points Balance:
Loyalty Points Earned Rules:
- AND Loyalty Member Is YES
- AND Loyalty Program Is <Name of your program>
- AND Loyalty Points Earned >= <Number or points for the reward level for this notice>
Loyalty Points Balance Rules:
- AND Loyalty Member Is YES
- AND Loyalty Program Is <Name of your program>
- AND Loyalty Points Balance >= <Number or points for the reward level for this notice>
Campaigns/Step 5 & 6:
- Create a message that displays the reward level earned and information on the how to receive the reward. Be sure to review Protect your Business! - Coupons, Discounts & Rewards via email.
- If you include a coupon or discount, add an expiration date, by inserting the Send Date Plus 30 variable into your content using the Insert Variable dropdown. If you want it to expire fewer days after the email is sent, just change the 30 to another number in the variable that gets placed in your text. For example: Change ##SendDatePlus30## to ##SendDatePlus7##
- Since this is a set & forget campaign, make sure to include information that will remain relevant over time.
Campaigns/Step 7:
Campaigns/Step 8:
- Select Send Later and turn on Enable Recurrence. You can send this email every day, or less frequently.
- Decide whether you want the campaign to end automatically or have No end date.
- Select how often this email should be sent to each recipient. Choose No More Often Than Once Every _ Days, to restrict the number of times a recipient receives this email. Click here for more information about this setting.
- Don’t forget to click the SCHEDULE button.