We're very excited to have released our new box packaging, now available at both of our stores! The entire design was conceived and executed in-house through collaboration among our talented team. We wanted the new package to better reflect our personality and principles as a specialty coffee roaster. The clean, fresh, and colorful design is meant to reflect the clarity and vibrant flavors highlighted in our roasting aesthetic, with a focus on sweetness and aroma. The side and back panels recognize the unique charm and beauty of our home city, as well as our dedication to small-batch roasting. Finally, the labels are meant to acknowledge that as the coffee roaster we are merely the final link in the product chain, highlighting farmer or farm first, followed by region and country above our logo. We hope you find the new design as fun, exciting, and compelling as the coffee inside!
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